1. They wanted next generation keyword research that put them ahead of the competition which they quickly saw in Keyword Companion.

2. They needed a tool to deal with massive keyword lists; to sort, clean and organize them quickly and easily;

3. They needed to be able to create laser targeted ad groups in a matter of minutes;

4. They desired inspiration when it came to writing Pay per click ads;

5. They needed software solution that integrated with Google Adwords to make their tasks a whole lot faster and easier;

6. You are tired of spending hours on end in preparing a PPC campaign;

7. Then required training videos and solid documentation from the tools they use as well as constant marketing education with workshops;

8. They needed to be assured that if they had a question or a request, that they would receive the proper attention;

9. They wanted to join a community of like-minded marketers willing to share their knowledge and experience;

10. They appreciated the extra effort that the Keyword Companion Staff presented to each and every client and the added value that KWC continues to offer.