Archive for May, 2006

Why Keyword Companion? Why Now?


Tuesday, May 30th, 2006

keyword toolA lot of you have written or called and asked what is so special about this new product, Keyword Companion.

Well, I just wanted to take a minute and tell you a little bit about how it came about.

When I came over to Romania 3 years ago (wow, has it been that long?), I was blown away….by EVERYTHING. I mean, the culture, the cleanliness, the mentality…you name it, it is VERY different from what we are used to in the US.

I could go into great detail….but I won’t. Sure, I went through some GREAT culture shock, so many times I just wanted to shut everything down and come home back to the USA.

But, you know what, the Romanians I work with…they’re good, solid people. I mean, they will do anything and everything they can to help their fellow man. So, you know what? I couldn’t bring myself to leave.

And, even worse…I moved my family over here! Sure, it took some MAJOR adjusting on their part…but now they all feel the same way too.

This place is romantic. Its landscape is stuff movies are made of. In fact, though we live in the heart of Bucharest, our neighbors have cows and chickens! And they would give their right arm to help you out…no matter who you are.

So, when we decided to put out some of our software that we had built for our own use over the past couple years, I really thought it was a great idea.

Not for the bottom line….but for them. I mean, these guys and girls work incredible hours by choice, not because anyone makes them. They are dedicated to doing the best job they can for the company…not for themselves.

Trust me, I’ve HAD businesses in the US. And these guys bust their asses more than I have ever seen…it is so impressive!

So, why am I telling you all of this? Because it’s important that you know that Keyword Companion represents the culmination of probably the greatest team effort that I’ve ever been privileged to participate in. I’m so proud that this awesome piece of software is going to bring a few eyes to Romania; to check things out and see what other great stuff is here.

So, rest assured we are working night and day to bring the most spectacular piece of software out into the marketplace in just a few weeks. I think they are even more excited than I am!

Check back frequently, or better yet, sign up to receive Priority Notification about the product! You’ll be happy you did!

Richard

Keyword Manipulation Tool To Launch on June 26th


Monday, May 29th, 2006
Posted in Keyword Research
This post has: No Comments »

It is now 100% official! “Keyword Companion” will launch into the public domain on the 26th of June. With a tremendous amount of response from our clients to offer a tool that could enable them to do a lot more of the keyword manipulation themselves, this spurred us to develop a commercial version of a process that we have been using for well over 2 years.

One of the huge areas that we saw lacking in the keyword list building process was the inability of any of the programs to manipulate the “data” fast…efficiently and in such a way that gave us our desired result in the least amount of time.

Personally we build huge keyword lists for many reasons…for PPC, for page development as well as for our direct mail campaigns (yes, it works there too). Well, the problem with building a huge list is the “huge” amount of time that is necessary to then manage this beast. To clean it of all the “crap” and then to organize it in such a way that was useful would literally take 15-20+ hours and not even come close to having a list that accomplished what our ultimate goal was.

Hence “Keyword Companion”! This is NOT a keyword research tool, but rather a keyword tool that does everything else. In the coming days I will begin doing a few video’s of the different “phases” that the tool performs.

Until then, I just want to thank you all for taking a few moments of your time to visit the blog. Make sure to check back often, as I will be posting on this blog continually to keep everyone updated. If you would like more complete information about the launch, different aspects of the product itself, etc., you can simply go to the top of this blog and sign up for “Priority Notification”.

Take care,

Richard